
Prof. Hatch reveals the secrets of SEO.
Our second week of Bootcamp opened with a visit from three American University alums who have gone on to successful careers as professional journalists.
First, we heard from Josh Hatch, himself a graduate of the Masters Program in the School of Communications (SOC), and a multimedia producer for USA TODAY, who will be a regular instructor for the remainder of Bootcamp. Prof. Hatch explained to us the importance of Search Engine Optimization (SEO). A properly constructed blog, or other website, must be formatted and indexed so as to maximize the likelihood of the page coming up as a result in query on one of the top search engines. From labeling images, to writing headlines that directly reflect the referenced content, there are several simple steps one can take to achieve this result. Writing a headline that can catch the attention of both a search engine and a potential reader sounds like the trickiest part of SEO.
Prof. Hatch then introduced us to several social-networking sites such as Delicious, Twitter and Flickr, as well as their journalistic applications.
Next, television broadcaster Rachel Wulff joined us. Wulff, who holds a Masters in Broadcast Journalism from AU, is the weekend anchor and I-Team Reporter at WDSU in New Orleans. In her career she has worked in Salisbury, Md., Toledo, Ohio and Philadelphia. She told us that a journalistic career will inevitably be filled with both peaks and valleys. Anyone expecting riches or to bask in the glow of fame will almost certainly be bitterly disappointed, she explained.

Television Broadcaster Rachel Wulff
Like the speakers at the Associated Press, Wulff stressed the need for journalists capable of working in multimedia and of filling several roles. Many broadcast journalist have had to become “predators,” that is they must be able to act as the producer, editor and writer on any story. Reporters unwilling or unable to handle this new reality will not be employed for long. “You either survive or you die in this business,” she said.
While proficiency in a variety of media are important, Wulff also stressed the need for specialization in a specific subject. “In this day and age you have to be a niche reporter. You have to have something that you excel at, that you know more than anybody else,” she said.
Finally, Wulff pointed out that a good reporter must maintain a strong, professional network, and that as interns we have to be self-motivated. She said she has been amazed by the interns who sit idly by waiting for an assignment to be handed to them. Wulff said that to take advantage of the opportunity presented by an internship, an aspiring reporter has to be aggressive.
Our last lecturer was another American University alum, Laura Pohl. Pohl has a MA in photojournalism from the University of Missouri and has worked around the world as a photojournalist. She explained to us the elements that should be incorporated into a successful photograph, and the approach needed to capture that perfect image. Above all, a photographer must exhibit patience if he or she is going to capture the image they have pre-visualized for a given story. Angle, background, framing, layering, lighting, and the “rule of thirds” are all elements of composition that have to be considered, she said.
Pohl also discussed the ethical guidelines for photojournalism. A photojournalist, just like any other journalist, can’t try to create or recreate anything. No direction or staging can be tolerated. The photograph must be as much a reflection of objective reality as possible. This applies to the editing process as well. Pohl familiarized us with some of the basics of editing a photograph using Photoshop, and at the same time explained that these tools must be employed very carefully.

Laura Pohl explains a camera's aperture, while fellow SOC alums Wulff, Hatch, and Olmsted work busily in the background.